SQUEEZE RESPONSIBLY

We are immensely proud of our high-quality brand and products. This pride goes hand in hand with a deep sense of responsibility and respect for communities that we serve—and the consumers who enjoy our products. Let us introduce you to drinking responsibly with Jevo, Squeeze Responsibly. Being a responsible, community-oriented company is simply a part of who we are; it is in our product offering, and will be part of our legacy.

SQUEEZE RESPONSIBLY: OUR PRINCIPLES

Our global social responsibility initiative speaks to how all marketing and promotional practices will support the safe consumption of alcohol-containing beverages. We actively discourage abusive consumption of our products and urge consumers who choose to drink to do so responsibly.

Guiding Principles:

•Underage consumption is not condoned.

•If you plan to consume alcohol, do so responsibly.

•Alcohol affects everyone differently. Know yourself. Know your limits.

•Be a responsible host and help ensure your guests drink responsibility.

•Make a plan, share it with friends, keep everyone accountable, and get home safe.

SQUEEZE RESPONSIBLY: OUR PRODUCT

MITIGATING THE RISK OF OVER-POUR
We take over-pour seriously. Jevo’s precision pour technology ensures each 1.5oz Jevo shot contains .5 ounces of alcohol. This means each shot is made consistently no matter the bartender.

THREE JEVO SHOTS = ONE DRINK
Jevo shots are simply not the same as a normal 1.5oz shot of liquor. With the added calories and protein from the gelatin, people are not only consuming less alcohol per shot at .5 oz per shot, they’re also filling their stomachs.

MONITORING USAGE FOR QUALITY CONTROL
Jevo makes it easy for bar owners to be in full control of their inventory. When your staff consistently uses the approved menu—and not just any liquor on the shelf, you can maintain control over how much liquor, and what types, are being consumed. Using smart technology, Jevo reports on what product was used by each machine, when it was used, and with which flavor pod.

SQUEEZE RESPONSIBLY: OUR MESSAGING

All employees must comply with the laws, regulations, and self-regulatory guidelines and codes applicable to their marketing and promotional practices.

All marketing and promotional practices will present the responsible enjoyment of alcohol-containing beverages and will not encourage the misuse of alcohol through the presentation of excessive consumption or situations where irresponsible consumption is accepted.

The content and placement of all marketing and promotional practices will be directed toward consumers with the required legal purchase age to consume alcohol beverages in the relevant markets, and will avoid associations with images and music that would primarily appeal to underage individuals. 

Marketing and promotional practices will not be associated with any individual or group behavior that is anti-social, violent, or destructive.

All marketing and promotional practices must be in good taste and must not contain indecent, demeaning, or insulting materials.

Marketing images should also not convey that social or sexual success can be achieved through association or consumption of alcohol. 

We recognize the digital space is an alternative community for consumers to network, communicate, and comment on products and services. We pride ourselves on honest, transparent, legal, and truthful information to ensure none of our communications mislead our consumers. We believe the privacy of the consumer in the digital space should be observed at all times. 

Every effort should be made to ensure commercial messaging is not received by anyone under the legal drinking age as defined in his or her market.

All images of people that we upload anywhere on the Internet (whether our own advertising campaigns or photos we have taken at events) must be of people that are and look 21 years of age and older. 

SQUEEZE RESPONSIBLY: OUR COMMITMENT

Our commitment to the responsible consumption of alcohol is at the core of everything we do. We have pledged to support philanthropic organizations, at both the local and national level, through monetary donations and volunteer opportunities.

We are a member of CORE, a nonprofit organization that grants support to children of food and beverage service navigating life-altering circumstances. CORE is the nationally recognized community of support for all food and beverage service families in need by ensuring they feel cared for and valued.

We have also donated to Central City Concern, a nonprofit organization that serves adults and families in the Portland metro area who are impacted by homelessness, poverty, and addictions.

SQUEEZE RESPONSIBLY: MORE RESOURCES

Learn more about the effects of drinking, understand how alcohol is made, explore what is in your drink, and how you can drink responsibility.

ResponsibleDrinking.org

Responsibility.org

DrinkIQ.com

TalkingAlcohol.com

DrinkSmart.com